Department

Business Administration

Publication Year

Spring 2008

Abstract

This work is a preliminary study into the significance of the ethnic banking market in Berlin, Germany, featuring a case study on the Turkish immigrant population. Past literature has shown a positive correlation between integration, ethnic closeness, and immigrants' bank usage. Emphasis is placed on how select banks in two Berlin sub-communities, Kreuzberg and Neukolln, are managing their relationship with the Turkish immigrant customer. The factors of integration, which influence the Turkish immigrants' use of financial institutions in Berlin, are analyzed. Key interviews were conducted to further understand the integration process and bank usage. I contribute to the academic discussion by recognizing a strong relationship between stages of reciprocal integration by ethnic Turkish immigrant customers and banks in Berlin. The findings of this study may prove significant for other saturated European and international banking markets.

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