Title

Analysis on the Korean Wave, Hallyu Phenomenon, and Future Implications

Department

Asian Studies

Publication Year

2009

Abstract

This paper demonstrates the current phenomenon, known as Korean Wave (Hallyu), which refers to the surging popularity of Korean culture in foreign countries, particularly in China and Japan. By listing many different factors as causes for Hallyu, this paper recognizes that Hallyu is not a phenomenon that is driven by any single factor. The multiple causes of Hallyu consequently influence the formation of East Asian regionalism. This paper investigates the effect of the rapid spread of Hallyu, which has played in transforming the Chinese and Japanese (the two dominant Hallyu receivers in Asia) perception of Korea and its culture. This study finds that there is a significant influence on the Chinese and Japanese perception of Korea and its culture, even though quantifying and measuring the direct relationship between Hallyu and popular perceptions of Korea is fairly difficult. The paper concludes that prospects of more market integration and cultural exchanges such Hallyu would strengthen the regionalism.

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