Publication Year



The decline of amateurism in the Olympics, the increased importance of women's sports in America, and the increased politicization of the Olympics were all trends driven, in part, by Cold War rivalries. To examine the relationship between sports and the Cold war, this paper will examine the magazine Sports Illustrated during this period. Sports Illustrated's rhetoric and propaganda permeated through many areas of U.S culture. The anti-Soviet rhetoric used in Sports Illustrated also shows the importance of sports in the Cold War as a way for each nation to measure which country was superior. Sports Illustrated had a unique perspective because it reported on one f the few places where Americans and Soviets actually competed against each other directly.