Title

The Comparison of the Merchandising Objectives of Three Types of Retail Stores During an Atypical Economic Year--1970

Publication Year

1971

Keywords

retail merchandising, economics, business administration, retail policy, recession, atypical economic year

Disciplines

Business | Business Administration, Management, and Operations | Economics | Sales and Merchandising

Abstract

Retail merchandising is a fascinating field of study. How each store plans to bring a sufficient amount of goods to the public at a price that will allow for profits depends upon a great deal of genius and resourcefulness. In the year 1970, the United States economy experienced its second year of inflation concurrent with a recession. This atypical economic year forced retailers to sharpen their resourcefulness and increase their genius in order to meet these downturned conditions.

The challenge of these economic circumstances was met in various ways. Each method involved the refining of store policy and the altering of their merchandising objectives. It is the purpose of this thesis to investigate the merchandising objectives of three types of retail stores and to compare these objectives to ascertain the advantages of each type of store during an atypical economic year--1970.

Department 1 Awarding Honors Status

Economics

Department 2 Awarding Honors Status

Business Administration

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