Publication Year

1976

Keywords

Literature, myth, classical, advertising, symbols, self-awareness

Disciplines

Advertising and Promotion Management | Ancient History, Greek and Roman through Late Antiquity | Classics | Comparative Literature | Psychology

Abstract

Advertising contains many mythological, archetypal patterns which are used to influence the viewer subconsciously. This is a conscious effort by the admen of Madison Avenue to sell their client's wares. This subtle sell results in a simplification of the general purpose of classical Greek myth, which is to explain the invisible agents of certain natural phenomena and to show, through the use of symbols and images, the path to self-awareness.

Department 1 Awarding Honors Status

English: Literature and Writing

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