Ordinary Language and Fundamental Ontology: Understanding the Political Subject

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What I attempt to do in the following pages is to pick up on various strains of philosophical and political thought and transmit them in to a series of arguments and suggestions. Beginning with the operative notions of power in contemporary society, this paper develops a model for social construction within the epistemological, economic and linguistic dimensions of contemporary consumer culture. Ultimately it questions the absolute necessity of the assumption of an identity, bringing moral claims to bear upon the legitimacy of such models, and articulating a philosophical alternative.

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